Social Media? Yes or No? Where to Place Your Time as an ADHD Entrepreneur

Everyone’s talking about social media. It’s the marketing goldmine. It’s where you have to be. The pressure is everywhere.

But here’s the truth: social media isn’t the only way to build a thriving business.

As an ADHD entrepreneur, you’re likely already juggling a million things. Adding the constant grind of social media into the mix can feel like trying to ride a bike while juggling flaming torches. It’s exhausting.

So, how do you decide where to spend your energy?

Start by asking yourself: What will give me the most long-term value?

Social media is immediate, but it’s also distracting. It’s a fast pace, often shallow, and it can quickly suck your time without real payoff. If you’re going to be on there, make it intentional. But here’s a thought: what if you focused your energy on building something that grows over time, something that compounds?

Consider this:

• SEO and Your Website: A website that’s optimized for search engines can act as your 24/7 salesperson. You don’t have to be on it every day, but your content can be found by people actively searching for what you offer. A few blog posts or landing pages, written thoughtfully, can attract a steady stream of visitors without requiring constant social media hustle.

• Start a Newsletter: Email might feel old-school, but it’s a workhorse. A newsletter helps you connect directly with your audience without the noise of social platforms. Share informative updates, behind-the-scenes insights, or useful resources.

• Long-Form Content (Blogs, YouTube, etc.): Creating quality long-form content is powerful. A blog or YouTube video doesn’t need to be produced every day to make an impact. If you can focus on producing content that truly helps your audience—whether that’s answering questions, solving problems, or otherwise offering value—it will grow your business in ways social media just can’t replicate.

None of these strategies require you to be on the hamster wheel of social media constantly. They build slowly, but steadily, and in the long run, they can provide a much more sustainable foundation for your business.

So, ask yourself this: Do I really need to be everywhere all the time? Or can I focus my energy on things that grow my business for the long haul?

Remember, you don’t need to follow the crowd. You just need to focus on the strategies that make the most sense for you and your specific way of working.