Mama Mindfulness
Mama Mindfulness was originally created as an e-book, then flourished into a larger project.
Mama Mindfulness: Moments of Presence, created by Brain Spa's founder and lead facilitator Miriam Bekkouche, is a collection of stories and practical insights from 23 mothers.
The e-book and Instagram page explore the myriad of ways in which mamas create moments of presence, emotional regulation, body awareness, stillness, consciousness, and contemplation in the lives of their children.
After creating the e-book, Miriam knew she wanted to do more with all the wonderful stories she collected. We teamed up to expand the project. The goal was to create a method for the contributors to easily access the content, invite more mothers to contribute to the project, and to catalog the stories on social media for everyone to read.
Sly used the existing digital product and its corresponding branding to help expand the Mama Mindfulness project.
Website Design
The Mama Mindfulness website was created using Carrd.co. The website serves as a means to direct visitors to the various aspects of the project, including downloading the e-book, viewing the Instagram page, and submitting new stories.
French e-Book Design Update
Sly revamped the original book design for the French version. They simplified the original design while injecting more color to capture the vibe of the branding.
Branded Instagram Posts
All the stories in the e-book were adapted into static Instagram posts, particularly carousels and single-image posts. Sly utilized the existing branding and added visual elements to the Instagram posts to convey a playful, loving, and positive feeling.
Project Strategy
While working on this project, the client was unsure which avenue they wanted to take to catalog the Mama Mindfulness. After a strategy meeting with Sly, they decided to go for a simple landing page and an Instagram page. With Sly’s help, the client made a decision that felt aligned with their needs for the project without the project becoming too burdensome for their limited energy and time.
(Left) French version of the e-book with the cover design and interior pages revamped by Sly.
(Right) English version created by Brain Spa.
This e-book and branding served as a base point for the entire project.